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launching a fashion line & livery
campaign strategy + creative
campaign lead

the challenge
​
It's not everyday you bring a high-end fashion brand to the States
— let alone turn a spotlight on it with the inaugural F1 Miami Grand Prix.
That's exactly what our team did to make a splash and cut through — going
head to head with some of our fiercest competitors on and off the track.
the result
views
10M+
sold out
limited release
surge in SEO traffic


3x


put fans takes
in the driver seat
engineered
fit kits to hit the pits
outfitted our
car in our line
what we did
gave fans
IRL & URL fittings
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