top of page
AlphaTauri_Longv4.png

launching a fashion line & livery

campaign strategy + creative

campaign lead

AlphaTauri

the challenge

​

It's not everyday you bring a high-end fashion brand to the States
let alone turn a spotlight on it with the inaugural F1 Miami Grand Prix. 

That's exactly what our team did to make a splash and cut through — going
head to head with some of our fiercest competitors on and off the track.

the result

views

10M+

sold out

limited release

surge in SEO traffic

Search.png
Views.png

3x

Sales.png
FanExperience.png
Giftedv2.png
Vote.png

put fans takes
in the driver seat

engineered
fit kits to hit the pits

outfitted our
car in our line

what we did 






 

FanContribution.png

gave fans
IRL & URL fittings

BASED IN THE CITY OF ANGELS.

© 2024 RYAN HEIDIG. ALL RIGHTS RESERVED.

bottom of page