the challenge

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With over 56% of all daters expressing dissatisfaction with app-based dating, 
Hinge needed to redefine the narrative in a landscape crowded with noise.

Leveraging Logan Ury (@loganury), resident Director of Relationship Science and spokesperson,

we aimed to address common concerns, provide valuable insight, and position Hinge as
both a trustworthy and innovative solution — reshaping perception while driving engagement.