the challenge

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Since the 2019 debut of Netflix's "Drive To Survive," Formula One's popularity skyrocketed, particularly in the United States.
However, the absence of an American driver left fans searching for allegiance.
 

In this pivotal moment of influx, Oracle Red Bull Racing had to step up to the plate to fill the void and steer fans away from
formidable rivals like Ferrari, the most adored team globally, and Lewis Hamilton, the most beloved driver globally.

The prize? Claiming the podium for American fandom.