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wtf is a juneberry?
campaign strategy + creative
campaign lead
the challenge
​
Navigating a landscape inundated with over 150 new energy drink flavors annually, only the best cut through.
Innovating with Red Bull Summer Edition Juneberry, we faced the challenge of introducing a completely novel flavor profile
to Americans and overcoming the inherent underperformance associated with light blue beverages.
the result
views
25M+
80K+
sold through social
engagements
4M+
mixed it up
broke the flavor down
seeded sneak tastes
created intrigue via tease
what we did
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