the challenge

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Climate change remains an urgent global crisis. The Surfrider Foundation is steadfast in tackling it head on from Los Angeles County and beyond.

Dedicated to the protection and enjoyment of the world's ocean, waves, and beaches, for all people, the foundation faces the same issues many 

volunteer supported non-profits face — a slow but steady decline in activism and donorship, while experiencing increased political instability.

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We needed to unlock and supercharge the ultimate activism propellent — social media.

the result

converted to IRL activists

25K+

+14%

follower growth

policies passed